HAVE NO FEAR OF PERFECTION

Challenge your creativity, pursue excellence, write your own story using inspiring professional typefaces. Have no fear of perfection, pack your work inside this USB flash drive and bring it along to your next big presentation. It is manufactured with recyclable plastic material and is ideal as your daily mobile storage partner.

Push it out, plug it in, create, play, save, apply, excel.

This usb device comes inside a beautiful matchbox where it sits firmly on an EVA foam insert. Custom etched metal plates of 7mm were used for the embossed elements on the matchbox's cover which masterfully reveals Dali's quote "Have no fear of perfection, you will never reach it". Finally, the cover was printed with white hot foil stamping.

THE DESIGNER

A meticulous devotee to the power of the letterform, designer Panos Vassiliou has spawned numerous brand-defining typefaces over the past 15 years. Today, his main interest lies in the psychology behind type design and its impact on successful brands.
He has collaborated with advertising and branding agencies in Europe, North America, Latin America and Asia to design bespoke typefaces for several companies and organizations such as Bank of America, European Commission, UEFA, Samsung, Ikea, Financial Times, National Geographic.
Vassiliou has received the prestigious Grand Prix by Red Dot and has been honoured by TDC New York, European Design Awards, Tokyo TDC, German Design Awards, Communication Arts, HiiiBrand, Creative Review, Granshan Awards.
He has been on the board of directors for cultural organizations, has lectured across Europe on branding, design and typography and served as a jury member of several international competitions as well as President of the D&AD Awards 2021 Type Design competition.

HAVE NO FEAR OF PERFECTION

Challenge your creativity, pursue excellence, write your own story using inspiring professional typefaces. Have no fear of perfection, pack your work inside this USB flash drive and bring it along to your next big presentation. It is manufactured with recyclable plastic material and is ideal as your daily mobile storage partner.

Push it out, plug it in, create, play, save, apply, excel.

This usb device comes inside a beautiful matchbox where it sits firmly on an EVA foam insert. Custom etched metal plates of 7mm were used for the embossed elements on the matchbox's cover which masterfully reveals Dali's quote "Have no fear of perfection, you will never reach it". Finally, the cover was printed with white hot foil stamping.

THE DESIGNER

A meticulous devotee to the power of the letterform, designer Panos Vassiliou has spawned numerous brand-defining typefaces over the past 15 years. Today, his main interest lies in the psychology behind type design and its impact on successful brands.
He has collaborated with advertising and branding agencies in Europe, North America, Latin America and Asia to design bespoke typefaces for several companies and organizations such as Bank of America, European Commission, UEFA, Samsung, Ikea, Financial Times, National Geographic.
Vassiliou has received the prestigious Grand Prix by Red Dot and has been honoured by TDC New York, European Design Awards, Tokyo TDC, German Design Awards, Communication Arts, HiiiBrand, Creative Review, Granshan Awards.
He has been on the board of directors for cultural organizations, has lectured across Europe on branding, design and typography and served as a jury member of several international competitions as well as President of the D&AD Awards 2021 Type Design competition.